It’s what we do. We’re not Surly because we’re dissatisfied with the status quo. We’re Surly because we do something about it. That ferocious spirit of provocation, of experimentation, of just doing the damn thing, that’s Surly.
If this town needs a world-class IPA, we make it. If an antiquated law keeps us from selling the beer, we change it. If there’s no place big enough for us to gather together, we build it.
Creating change on that scale within our industry and our community takes an instigator. A touch of mischief, a lack of complacency, and the willingness to say, “Why not?” That’s Surly.
